Coffee Quality Exploratory Data Analysis | Rohinth Shanmugasundaram

Market Entry Region: Recommend South America—Brazil, Colombia (Huila), Mexico, and Guatemala—as the strongest production base due to global leadership in coffee output and proven market scale.
Optimal Cultivation Conditions: Target altitudes of 1,000–1,500 m and moisture levels of 0.10–0.15, linked to ~85-point cup ratings and higher purchase likelihood.
Variety Selection: Prioritize Caturra for entry strategy, as it is the most widely sold and commercially accepted coffee variety.
Benchmark Region Research: Use Colombia’s Huila region as a model for production practices and varietal optimization given its globally dominant coffee output.

To explore and clean the Coffee Quality Database to extract reliable, data-driven insights on production and quality.
To counter misleading market information by using structured analysis to identify true performance patterns.
To support new entrants and existing companies in making informed decisions to enter and improve within the global coffee market.